Facebook has come up with something new for the celebrities and popular figures. It is a new app called the Mentions App designed for the Apple iOS platform. iPads and iPhones that run with Apple iOS can install this app. With the launch of this new app, Facebook is planning to improve the interaction of celebrities with their fans. And the celebrity “community” includes musicians, movie-stars, athletes, cricketers, footballers and others who own that celebrity status.

The purpose of the app

With the help of Facebook Mentions app, the celebrities can get to know what their fans have in their minds through notifications. The app offers celebrities a chance to respond, reply or even react to any event, discussion or comment that concerns them.  The reply can be either done real time or whenever they are convenient. The app works only for the celebrities who own a verified Facebook page. This means that the app won’t work without a verified Facebook page even if you are a celebrity. The app helps users create a Question Answers session based on a particular post. According to trusted sources, the app can also gather updates and responses made by other celebrities too. Many technology experts opine that the launch of the new app is an attempt initiated by Facebook to attract more number of elite and socially influential people as in the case of Twitter. And some experts predict that within no time Facebook would gather that “celebrity status” and may convert some serious Twitter users out there.

The celebrity list!

American celebrities like Whoopi Goldberg, Mariah Carey, Tyrese Gibson and many others have already started to make use of the app. In Indian scenario, where the entertainment industry largely revolves around movies, film-stars – Facebook Mentions app can really make it big! Indian celebrities like Amitabh Bachchan, AR Rahman, John Abraham, Shah Rukh Khan, Salman Khan, Deepika Padukone, Priyanka Chopra, the south Indian stars Mammotty, Prakash Raj and many others have a verified Facebook page. They all can get the Mentions app and start interacting with their fans in an easier way. Many of these celebrities being the brand ambassadors of various products can also think about using the app with a business perspective.

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