There are many different things to social media marketing than what meets the eye. Its not just about knowing how to use tools but knowing which tool to use at the right time so as to effectively integrate your marketing approach for maximum results.
*** explains different markets and offers you suggestions regarding how your marketing strategy can be improved for better results. Social news, social networks, embedded videos, blogging are all discussed in detail here
SOCIAL MEDIA: AN INTRODUCTION
Learn what exactly social media is and understand the best way for your company to spend valuable resources for maximum results. **** gives you a complete overview of social media opportunities and realistic goals that you can achieve, with a complete list of tools and applications which can be used for your business.
What you will learn:
- Understanding social media principles
- Importance of social media with respect to your business.
- Brand building using social media.
- Using social media to gather feedback from your customers
- Better understand social media options.
BLOGGING AND BUSINESS
This is a six part series that details you regarding every aspect of blogging. Personal blogs, business blogs, corporate blogs are all included ensuring you understand what to do with your blogs no matter what you are dealing with. Information regarding how to engage bloggers to write for you is also included.
What you will learn:
- Facing challenges when starting your own blog
- Implementing best blogging practices and tips to grab attention and tactics you need to avoid.
- Leveraging social media tie-ins for building connections and making your blog stand out
- Crafting the ideal pitch for getting your message heard as well as shared by other bloggers.
- Secret to making your corporate blog successful with examples of rightly done ones.
VIDEOS AND YOUTUBE
Video expert *** briefs you on video opportunities that are currently available and how websites such as YouTube works. With a proper understanding of YouTube, you would be able to make use of it as a social media marketing tool. Tips for increasing reach with online video production and promotion are included. **** also details you on the difference between broadcast and social media era. After this, you would be able to achieve/ create your own “viral” video.
What you will learn:
- Leveraging video embedding for maximum results
- Centering your marketing efforts around YouTube
- Improving chances of making your video “viral”
- Identifying whose opinion matters in your niche.
- Using YouTube Insight for video analytics.
COMPLETE GUIDE TO SOCIAL NEWS NETWORKING
*** gives you a complete overview of social news networking from every possible angle. Subtle differences between social news sites and common myths are explained so that you can take total advantage of the benefits of word of mouth marketing. A balanced look of positive as well as negative effects of targeting social news users using real data are discussed including the right and the wrong way to go about with it.
What you will learn:
- Writing headlines that are attention grabbing. .
- Writing for Digg to make your business sound exciting and engaging.
- Best kept secret strategies for making your social news push successful
- Social news mediums that are available and the best ones that provide quality traffic
- Measuring success of your social news campaign.
TWITTER TIPS, TOOLS, AND STRATEGIES
Twitter has become one of the most popular of all social media tools. **** discusses variety of tools, strategies and case studies surrounding this unique tool. You will be introduced to Twitter community and detailed on tools available for managing your stream. In addition to this, you can also find people interested in networking with you and track the overall success of your tweets. You will be also taught how business firms are taking advantage of Twitter. Based on this, you can provide better customer service, improve your brand loyalty and also increase your sales.
What you will learn:
- Twitter based tools available for marketing your business.
- Tracking clicks to your links with the help of URL shortening services.
- Searching for keywords relevant to your business on Twitter
- Realistic business goals you should set up and achieve with Twitter.
- Utilizing Twitter for small, medium and large business-success
Facebook is widely used by individuals as well as businessmen alike. You can not only share status updates, links, photos, videos but also reach 250 million other Facebook users. *** gives you invaluable tips regarding brand building, loyalty building and community-engaging using Facebook.
What you will learn:
- Successful Facebook business strategies.
- Using fan pages on Facebook to build your fan base .
- Using Facebook to interact with your customers.
- Using Facebook for building links to your website.
- Using advertising options on Facebook.
VIRAL MARKETING
Viral marketing like the name suggests can get your message across quickly and effectively than any other means. There is no particular way to go forward for viral marketing success but there are some principles that can be used to improve chances of success. **** gives you insights into successful viral marketing campaigns. Tips on using fear, egoism, humor are discussed here. In addition to this, ***** gives you his personal checklist for enhancing viral potentiality of a message and how even budget viral marketing campaigns make it big.
What you will learn:
- Basic rules of viral marketing.
- Successful viral marketing formulas
- Getting free ad space for promoting your message.
- Making your message solid for better results.
- Tapping into emotions for success
FLICKR
Flickr is more than just photo sharing. *** details you on hidden opportunities that Flickr presents you with. Aspects of Flickr such as networks, sharing, groups, comments are discussed here and how they can be used to market your product better. A picture is worth a thousand words and the right photo can give you success beyond your wildest imagination.
What you will learn:
- Participating in the Flickr community for profit while still being within the rules
- Tremendous networking opportunities available on Flickr.
- Making use of Flickr to establish you as an expert.
- Using Flickr for future social media pushes.
- Generating successful publicity and brand goodwill
LinkedIn is another social networking website that can be used for successful online marketing. LinkedIn can make your business connections strong (colleagues or otherwise) and make your presence felt in the business community like no other tool. LinkedIn has features such as recommendations, groups, events, questions/ answers and **** gives you valuable suggestions regarding how to make use of these features for building awareness regarding you and your company.
What you will learn:
- Realistic results you can expect out of LinkedIn.
- Using LinkedIn network for growing and managing your contacts.
- Enhancing your networking opportunities by starting/ joining groups.
- Creating events in LinkedIn.
- Maximizing advertising opportunities on LinkedIn.
ONLINE PRESS RELEASES
***** gives you the importance of Press Releases in the digital era. Tips regarding optimization of press Releases are also discussed here. *** also gives you information regarding online news engines and directories for better results and maximum exposure.
What you will learn:
- Choosing and positioning keywords in your press releases
- Adding links to your press release.
- Which service to use for distributing your press release
- Measuring success of your press release and analyzing its impact on business outcomes.
- Balancing press releases with the help of good media relations.