In the competitive world of SEO, having the right tools and skills can make a big difference. *** can give you everything you need from fundamentals of on-page to site architecture ensuring unmatched success. Best in-class instructors will help you with comprehensive 90 day curriculum which includes the following modules and more.
SEO DESIGN AND ARCHITECTURE
This important section (site architecture) lays the foundation for your SEO success story. When designing your website architecting it to precision is as important as creation of the site itself. **** explains three main types of websites and he shares with you some complex ideas related to proper site architecture.
What you will learn:
- Three fundamental elements that make up the foundation of a website
- Why search engines prefer CSS to tables
- Why you should not link to 80% of your products.
- Why you don’t want to refer to your homepage as “Home”.
- Importance of avoiding overuse of keywords.
- Importance of never deleting content even if its recurrent
KEYWORD RESEARCH
A proper foundation for finding, analyzing and selecting keywords are critical to your success without which your website rankings would fall resulting in the loss of huge numbers of potential customers. **** shows and explains some great tools and optimization strategies for improved keyword research.
What you will learn:
- How to list solid keywords for your website
- Blending long tail and short tail terms into your strategy- how and where
- Analyzing competition and finding their vulnerabilities
- How to develop a realistic timeline with respect to competitive term ranking.
- How to maximize your potential with the use of wide variety of tools.
COMPETITIVE ANALYSIS
This section lets you better understand your keyword decisions with respect to your competition. After this going through competitive analysis, you would have a better idea of how your competitors are optimizing, how they are getting their success and you can even find out their weaknesses. The section importantly shows you were your SEO efforts need to be concentrated for unparalleled success.
What you will learn:
- Reasons as to why you should not necessarily target the highest volume keywords.
- Competing and having success with exact match domains
- Analyzing competition and finding their vulnerabilities
- How you can develop a realistic timeline for competitive term ranking.
- Basic principles of SEO bout
SEO COPY WRITING
Understanding how search engines view on-page content, meta descriptions, title tags. The section also provides you with information regarding how users view search results. Information included in this section can be invaluable and used to improve your rankings and lower your bounce rates. After going through this section, you would be able to concurrently satisfy different search engines and make your copy well read.
What you will learn:
- Importance of Context
- Difference between writing for a particular audience and writing for a search.
- Organizing your content by keyword.
- Common mistakes that you can and should avoid.
- 3 basic types of readers and how to captivate them.
ON-PAGE OPTIMIZATION
You will get a complete and comprehensive overview on on-page SEO. The section deals with handling 404 pages, 301 redirects and importance of site maps. Dedicated duplicate content section is sure to make all CMS/blog-based users craving for more.
What you will learn:
- Difference between on-page and off-page optimization.
- Naming your directories and pages effectively
- How and why Meta Description tags are important in today’s search-based web culture.
- Avoiding common CMS problems in your header tags.
- Effects of duplicate content and what you can do about it
LINK-BUILDING STRATEGIES, TECHNIQUES, AND TOOLS
Link-building is a very important part of SEO optimization. Search engines rate the importance of your website with the sites that are linked to you. In short, link-building can make or break your website. This section deals with the fine art of Link-building and provides users with effective and valuable inbound link strategies
What you will learn:
- Different types of links available and which ones to get
- Strategies and tips for requesting links from 3rd party websites.
- Purchasing paid links.
- Effectively engaging blogging community for links.
- How to negotiate for links.
OPTIMIZING FOR LOCAL SEARCH RESULTS
Local search experts *** provides you information regarding ranking in local search markets. These experts have years of experience in optimization and can offer you tips and techniques which can be used to get a good ranking when potential customers are searching for your services near to your locale.
What you will learn:
- List of top 10 local search ranking dynamics.
- Improving business-search engine trust
- Finding out and optimizing pages important to search engines.
- Premium search engine listing strategies.
- How to stay away from PPC when driving traffic to local search results.
TOOLS AND TRACKING
Enhance your understanding of SEO outside website and inbound link optimization processes. This section provides you details as to how you can track your SEO performance. In addition to this, also learn about SEO tools and find out what experts use to stay experts.
What you will learn:
- Tracking rankings and their effects.
- Best free and paid tracking tools.
- Finding out if you are on any email black lists.
- Using proxy switchers to cover your trail
- How to find the best rank checkers, user testing sites, productivity tools and everything else you need.
THE SEO CAREER PATH
There are three basic career paths with SEO training. First, you can choose to be an independent SEO consultant. Second, you can associate with a company dealing with SEO for clients and finally you can work for an agency that helps other concerns. For all these three paths, a proper understanding of Internet Marketing techniques is an absolute necessity. This final module prepares you for post training opportunities that might come your way.
What you can choose to study:
- Different disciplines and how they offer different career paths.
- List of top 10 jobs that did not even exist ten years ago.
- Moving up hierarchy of titles within organizations.
- Different personalities and their relation with different disciplines.
- Why 80% of hiring managers use Search engines for potential hires – and what you can do about it.
- Avoiding bad clients.